Innovative Indonesian food products presented in L.A
I was happily surprised the other day to find jars of Sambal Matah (Indonesian salsa) smiling at me from a shelf at Trader Joe’s, my favorite neighborhood grocery store in LA. This is proof that Indonesian foods are finally finding their way into mainstream supermarkets in the US. This is a significant step forward as part of the gastro-diplomacy and nation-branding mission, presented…